Strategic Monetization

Monetization is one of the most important decisions you can make as a business leader, and while everyone has an opinion about monetization, there are very few experts.
Ian Clark will give you the frameworks, tools, and analyses necessary to monetize your products. No single decision can determine the success of a product like monetization.

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Product Market Fit

Are you tired of building products that fail to resonate with users? Do you struggle to identify and solve the right problems? Through real-world case studies, frameworks, and analyses, Deb Mills-Scofield will guide you on a journey to navigate product market fit. You'll learn how to create a value proposition that resonates with your target audience, design experiments that drive product decisions, and apply these concepts to your own product.

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Developing Economies Startup Guide

The opportunity for American entrepreneurs to create a positive impact in developing economies is greater than ever before. However, navigating the unique challenges of these markets can be daunting. Through real-world case studies, Federico Antoni will provide you with the knowledge and guidance you need to build a successful venture in a developing economy, from identifying local opportunities to navigating complex regulatory frameworks.

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Real Estate Investing

Are you ready to unlock the secrets to financial freedom through real estate investing? Vidit Saxena will teach you how to identify and assess markets and properties, strategically invest, and maximize your returns. You'll also gain valuable insights that dispel common myths about real estate investing and learn how to build a portfolio that generates steady income for years to come. Join us and discover the path to financial freedom through passive income.

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Productivity by Design

Do you find yourself constantly struggling to stay on top of your to-do list? Using cutting-edge science and a personalized Behavior Design Model, you’ll learn effective strategies for overcoming procrastination and developing sustainable habits. Each lecture is filled with practical exercises and engaging stories to help you put theory into action. Say goodbye to stress and frustration and transform your approach to work and life.

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"Invaluable case studies and thought-provoking discussion questions"

The Value Proposition guide was a game-changer for me as an engineering lead. It helped me move beyond just knowing JTBD as a buzzword and put it into practice through various case studies. I was also impressed by the insights into emerging products like BeReal, which shed light on what younger generations care about, and impactful companies like Imperfect Foods and Perennial, which broadened my perspective beyond the typical Silicon Valley problem sets. Additionally, the guide provided valuable insights into the success of popular products like Netflix, Zoom, and Dropbox. I highly recommend this guide to anyone looking to stay up-to-date with product trends and apply a customer-centric approach.

Chris Liu
Director of Engineering at MasterClass
"Not only pricing experts need to know this class"

The Monetization guide completely blew away my expectations! Ian was a fantastic lecturer and engages his audience through clear and concise note-sized lectures, perfect for consuming during a commute. He starts with the basics and builds up to actionable frameworks and methods, as well as real-life case studies which brings all of his teachings to life. It’s not just for the pricing expert, but for anyone in a commercial role. It shares valuable lessons linking monetization strategy to product strategy, business operations, and more!

Madison Frye
Product Manager at Garner Health
"A useful guide for prospective founders and product managers."

The Value Proposition guide helps you understand products that you might commonly intersect with yet rarely think of how it was built. I learned lots about how popular product became successful. It was very interesting to hear from the case’s founder herself on her personal journey. It’s a useful guide for prospective founders and product managers.

Sophia Dai
Product Manager at Google Play
"An effective toolkit for overcoming procrastination!"

The Productivity by Design guide seamlessly ties science-based theories of change into real-life practice. Deborah Teplow, an expert of her solution-focused approach, does a fantastic job explaining the basis of procrastination through the Behavior Design Model framework and detailing existing barriers. By using real-life examples and exercises, this course is an effective toolkit for overcoming procrastination! I would highly recommend for anyone who struggles with procrastination.

Dana Hyde, MPH
Board Engagement Coordinator at Partners in Health
"Breaks the analysis process down to a science without overcomplicating it"

The Real Estate Investing guide provided a simple step by step process to start investing in real estate remotely. I loved the focus on property management and the in depth review of how important one is. Most people brush over finding a good PM and this guide explained how it can indirectly cost you more money. The discussion about cash flow and its importance is key. If I were new to remote RE investing, the section on picking a location and market would have been most useful. I feel this is one of the most important and difficult steps for someone starting out. I have purchased a few properties in the past, so I was familiar with the process, but understanding the importance and steps of picking a market and analyzing a property were the biggest unknowns for me.

Chris Anderson
Asset Manager and DIY Landlord

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