✓ Ready-to-Implement monetization frameworks
✓ Hands-on exercises for testing and validation
✓ Advanced methods for market segmentation
✓ Exclusive case studies from industry leaders
✓ Easy to read and highlight on text
✓ And more
Monetization is one of the most important decisions you can make.
As a business leader, your approach to monetization can significantly shape the trajectory of your product. This online book provides comprehensive insights into the essential elements of pricing, packaging, and promotion. Delve deep into methodologies that encompass data analysis, modeling, and primary research techniques such as interviews and surveys. Concluding with strategic pricing and the nuances of executing a price change, this online book underscores the pivotal role of monetization in product success.
Monetization is a must read for any founders, executives, and product leaders. Ian does a fantastic job of outlining a pricing and packaging discovery process for startups, and dives into how to build a culture of constant improvement and iteration. Monetization is the best book I have read on this topic, hands down.
The Monetization guide completely blew away my expectations! Ian was fantastic and engaged his audience through clear and concise note-sized topics, perfect for consuming during a commute. He starts with the basics and builds up to actionable frameworks and methods, as well as real-life case studies which brings all of his teachings to life. It’s not just for the pricing expert, but for anyone in a commercial role. It shares valuable lessons linking monetization strategy to product strategy, business operations, and more!
Skip everything and just start answering the guided exercises in each module. I understand that some people work best by reflecting on their current projects. The guided exercises offer thought-provoking questions to assess your current strategy. Additionally, you have the opportunity to receive feedback from instructors.
Start with the Value-Based Pricing topic to understand the most common pricing mistakes people make. Then, go through a comprehensive case study walkthrough with Evernote to learn how to implement pricing changes. Next, learn from a toolkit that includes Customer Interviews, Data Analysis, and Quant Survey to develop hypotheses to test in your business. This will help you learn strategies you can use right away, and you can jump around afterward for more information on specific topics.
Go through the program in order. The program is designed to help you develop a solid foundation and achieve a holistic understanding of the material. Take a pause at the end of each section to form your own hypothesis with the knowledge you learned in Module 3. Then, build your research plan with the knowledge gained in Module 4. Finally, create an execution plan that outlines who does what in learning from the cases presented in Module 5. By doing so, you will have the knowledge necessary to effectively utilize each resource in your toolkit.